External Communications: At Flash Meadow, Public Relation involves creating communications based on knowledge, research and creativity, in local as well as global media. Communications that address critical issues by favourably influencing existing perceptions within the target audience. Targeted communications based on insight holds the key to building reputations. Our clients get the best in strategic, public relations counsel and effective implementation, which in turn helps them realize their business objectives.
Let's take a look at what our purview covers:
1 We address the bias and unfavourable environment in the media through education and relationship building.
2 Our approach ensures strategies, which are proactive as opposed to purely reactive PR.
3 Our Extranet and Proactive Single Window provide complete access to all the information required by the media and our clients. This includes viewpoints from consultants and debating points from other specialists that help keep our clients stay in touch with key issues and opinions worldwide.
4 Our nationwide presence allows for dissemination of information at all major cities simultaneously.
Public Relations – 360 degree:
At Flash Meadow, we follow a unique Media Relations module called 360 degree. This is how it works:
Public Relations - Media Training Workshops:
We provide our clients all the practice they need to get positive mileage in the media. In addition to workshops and seminars for clients, the company has the most extensive continuing education program for all corporate clients, which demystifies the news process for them.
Public Relations – Crisis Management:
In the age of intense media scrutiny, it becomes imperative for organizations to gear themselves to manage the media fallout as a result of unforeseen circumstances. Flash Meadow 's Crisis Management Cell aims at correcting media perceptions that may occur as a result of inaccurate information, thus preventing long-term damage to client's reputation. Our team also closely monitors the economic environment and endeavors to prevent any such crisis situations.
Internal Communications : Flash Meadow is perhaps the only media house which has created a niche for itself in the world of corporates. The service includes all aspects of internal communication-right from planning a comprehensive strategy to reach out all employees and other internal stakeholders to create a sense of pride. It is most important to inculcate a sense of belongingness, which helps not only to grow at a much higher space but also to retain talents especially in a situation where all corporates are facing a tremendous kind of attrition.
Designing the internal portal of the company and make it a popular medium through editorial inputs as well as the administrative information.
Public Affairs:
Every problem has a solution.
Every opportunity can be tapped.
If we fail to do so, maybe we are looking in the wrong place.
Developing strategies to address issues in the public domain and executing them effectively is the core strength of Flash Meadow. Our Public Affairs cell brings expertise in devising the right messages that are heard and understood by experts, opinion leaders and other key influencers.
Non-mass Media Communications:
Today, conventional mass media is not necessarily the answer for mass communication. What is often required are solutions that go beyond the parameters of the conventional, to establish a sharp, focused, direct connect with target segments. This has been the driving thought behind Flash Meadow's specialized division - Corporate Quotient.
The division specializes in conceiving individualistic corporate philosophies, in synergy with clients' activities, and translating them into relevant and high-impact corporate identities. These entail design and execution of first contact instruments in the form of profile brochures; annual reports, direct mail exercises, and other 'umbrella' media thrusts, that go towards the creation of well defined, accurately positioned identities for clients.
Other areas of expertise include the creation and execution of local and pan India road shows, exhibitions or any other media requirement, keeping the clients' objectives in mind. Corporate Quotient's team, with its collective knowledge
and hands on experience thus becomes a valuable asset for any long-term corporate exercise.
Audio-Visual & Programming:
At Flash Meadow, we believe that communications in the broadcast media is not just about creating commercials or providing information, but it means going a step further with the right perspective and the right approach. Our strength lies in the creation of content and programming that is supported by extensive research and new ideas and concepts, that are synchronized with the client's communication needs. Our Audio-Visual cell specializes in this area and helps in leveraging innovative media vehicles to either reach the targeted audiences or touch the masses-thereby ensuring unparalled synergy of messaging across the board.
We specialize in Radio programming (both national and international level), Television programming, corporate films, feature films , thematic audio-visuals , commercials, multimedia productions and interactive platforms such as street theatre and video on wheels.
Mediascan:
Besides the extranet and the single window access, we have also put together the Business Intelligence Unit (BIU) to undertake research in the sectors our clients work in. It utilizes A'Ware, a potent tool that works at many levels:
MEDIA MONITORING, RESEARCH AND ANALYSIS SERVICES:
- Monitoring of print and electronic media and delivery in dossiers mode on daily, monthly and annual basis.
- Dossier delivery module and system print, CDs, email and online (on internet).
- Quantitative media analysis summation and quantified Media Value Added (MVA) analysis.
- Qualitative media analysis, in-depth media summarization, tracking, content analysis, depth and reach of coverage, etc.
- Communications Audit
- Image Management Audits
- Perception Mapping, Audits and Analysis
- Client / Customer / Guest Satisfaction / Feedback Tracking & Analysis (proposed) (CSTA Customer Satisfaction Tracking & Analysis)
SECTORAL, INDUSTRY ANALYSIS & COMPANY BASED RESEARCH:
Tracking industrial growth in a given industry, in terms of productivity, output and financial performance.
In fact, BIU is the only media-tracking unit in India where all media exposure is available online.
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